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The interior design classification is organized as follows, and currently all designs are assigned...
Design registration examples for developers in the restaurant and restaurant industry
Every day, the restaurant industry develops menus to attract customers, but the number of customers who come to the restaurant after seeing posts on SNS such as Instagram and TikTok is also increasing. Among these, companies are increasingly developing plating, decorations, and menus that are so-called "Instagrammable."
By creating menus that are Instagrammable, an increasing number of shops are attracting customers through marketing using SNS, where consumers post on Instagram, their followers who see the post visit the shop, and then post on Instagram to attract other consumers.
The most essential thing for marketing using SNS is the appearance of the food. Although it is not well known, there is a method that allows you to register and protect your appearance (Instagrammable) as intellectual property. Patent attorney Sugiura, an expert in this field, will suggest ways to protect your unique menu with design rights.
The following is an example of protecting and registering the appearance of Instagram-worthy food to prevent it from being imitated by other companies.
Table of contents
- Design Registration No. 1668654 Arrangement Sushi/Temaki Sushi
- Design Registration No. 1591639 Chicken decoration
- Design Registration No. 1644681 Sausage and rice cake with skewers
- Design Registration No. 1644634 Cake
- Design Registration No. 1670845 Confectionery
- Design Registration No. 1525126 Spiral cut potato piece
- Design Registration No. 1552622 Croquette
- Contact us
1. Design Registration No. 1668654 Arrangement Sushi/Temaki Sushi
This design is simple, with hand-rolled sushi ingredients arranged on a single board. Previously, such designs could not be registered because they violated the one-design-one-application rule, but following the Intellectual Property High Court's ``Container-attached Frozen Confectionery Case,'' the Japan Patent Office's operations were revised and registration is now possible. Since the case of frozen desserts in containers was announced, I believe this is a groundbreaking example of registration that protects packaging.
2. Design Registration No. 1591639 Chicken decoration
This design is a very unique design registration. While there is a common dish called "beer can chicken," we wanted to differentiate ourselves from other restaurants, so we created a design that would be easy to post on Instagram, and we protected it through design registration. The key point is that it consists of chicken, tray, and decorations.
3. Design Registration No. 1644681 Sausage and rice cake with skewers
Skewered sausages and rice cakes is an innovative design registration in which multiple sausages are skewered on a skewer, the sausage is covered with rice cakes, and sauce is applied to protect the state.
4. Design Registration No. 1644634 Cake
At first glance, it looks like an ordinary shortcake, but it was registered because of the arrangement of strawberries on its cross section, the white strawberries placed on the top, and the way the sauce is poured.
5. Design Registration No. 1670845 Confectionery
6. Design Registration No. 1525126 Spiral cutout potato piece
7. Design Registration No. 1552622 Croquette
Furthermore, if you would like to check protection cases for the food and beverage industry, please use the following materials.
Protection cases for the food and beverage industry (PDF)
8. Contact us
If you have any questions about protecting your Instagram photos, please feel free to contact us using the form below.
AUTHOR
Takefumi SUGIURA （杉浦 健文）
EVORIX Intellectual Property Law Firm Managing Patent Attorney
Supports clients across IT, manufacturing, startups, fashion, and medical industries, covering patent, trademark, design, and copyright filings through trials and infringement litigation. Specialized in IP strategy for AI, IoT, Web3, and FinTech. Member of the Japan Patent Attorneys Association (JPAA), Asian Patent Attorneys Association (APAA), and Japan Trademark Association (JTA).
