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SERVICE
™️ Trademark Registration Service
Protect your brand, logo, and service name — for as long as your business runs
Brands take years to build. Trademark rights protect them for decades.
From clearance search to international filing and renewal — comprehensive brand protection.
What Is a Trademark Right — Renewable, Effectively Perpetual Protection
A trademark right grants exclusive use of a brand name, logo, or slogan in connection with specified goods or services. Renewable every 10 years, the right can be maintained indefinitely — making it the most fundamental and important IP right for any brand-building business.
What Can Be Registered as a Trademark
Why Choose EVORIX
🔍 1. Thorough Trademark Search
We conduct a similarity search before filing and assess registrability against the three core dimensions: pronunciation (shōko), meaning (kannen), and appearance (gaikan). We file only marks with a credible chance of registration — saving cost and time.
📋 2. Optimized Class Selection
Trademark rights arise on a per-class basis. We tailor class selection to current operations and future expansion plans, securing broad protection without unnecessary cost. Mistakes in class selection can constrain future business — strategic choice matters.
🌍 3. Madrid Protocol International Filings
For global brand protection, the Madrid Protocol allows a single filing to cover 130+ countries and regions, dramatically reducing cost. → Learn about Madrid Protocol filings
🛡 4. Refusals & Oppositions
We handle responses to provisional refusals, formal opposition proceedings, and invalidation actions. With deep experience in JPO examination and Trial and Appeal Board practice, we pursue registration even on difficult marks.
🔄 5. Renewal & Watch Service
Trademark rights require renewal every 10 years. We manage renewal deadlines and offer optional watch services to detect potentially infringing third-party filings — keeping your brand secure long-term.
Service Process
Free consultation & intake
We discuss your brand, business scope, and target classes.
Trademark search
We search for similar marks and assess registrability.
Class selection & strategy
We select optimal classes covering current and future use.
Filing with the JPO
Filed via the electronic filing system on the same day.
Office action response (if any)
We prepare arguments to overcome refusals such as Article 4(1)(11) similarity refusals.
Registration & renewal management
We manage 10-year renewals and the watch service.
For Foreign Counsel & Madrid Protocol Holders
If your client received a Provisional Refusal from the JPO under the Madrid Protocol, we offer specialized response services for foreign counsel.
Related Services
- Madrid Protocol International Filings
- Design Registration — Protect product appearance
- Patent Filing — Protect technical innovations
- Office Action Response (for Foreign Counsel)
Free Initial Consultation
"We're launching a new brand — should we register the trademark first?" "We received a refusal from the JPO." "How many classes do we need?" — Whatever stage you're at, we're here to help.
The first consultation is free. We propose the right protection scope for your business. Reach us by phone (+81-6-7777-1884) or via the inquiry form.
Build a brand that lasts — protected from day one.
Recent Insights from Our Blog
In-depth articles on Japan trademark and patent practice for foreign counsel.
Responding to a JPO Provisional Refusal
A practical guide for foreign counsel handling JPO refusals.
Top 5 Reasons for Trademark Refusals in Japan
Common JPO refusal grounds and effective response strategies.
Madrid Protocol in Japan
What to expect after a JPO provisional refusal under Madrid.
Japan Trademark Office Action — Cost Estimate (2026)
Transparent fee guide for office action response in Japan.
Letter of Consent in Japan (2024 Amendment)
How LoC works after the 2024 Japan Trademark Act amendment.
Working with a Japanese Trademark Attorney
Best practices for foreign counsel engaging Japanese benrishi.
Related Services
Explore our other IP services