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™️　Trademark Registration Service

Protect your brand, logo, and service name — for as long as your business runs

Brands take years to build. Trademark rights protect them for decades.
From clearance search to international filing and renewal — comprehensive brand protection.

What Is a Trademark Right — Renewable, Effectively Perpetual Protection

A trademark right grants exclusive use of a brand name, logo, or slogan in connection with specified goods or services. Renewable every 10 years, the right can be maintained indefinitely — making it the most fundamental and important IP right for any brand-building business.

What Can Be Registered as a Trademark

📛 Word marks (company names, product names, service names)
🎨 Figurative marks (logos, symbols)
🔠 Combined marks (words + figures)
🎵 Motion / hologram / color / sound marks (newer trademark types)
💬 Slogans and catchphrases

Why Choose EVORIX

🔍 1. Thorough Trademark Search

We conduct a similarity search before filing and assess registrability against the three core dimensions: pronunciation (shōko), meaning (kannen), and appearance (gaikan). We file only marks with a credible chance of registration — saving cost and time.

📋 2. Optimized Class Selection

Trademark rights arise on a per-class basis. We tailor class selection to current operations and future expansion plans, securing broad protection without unnecessary cost. Mistakes in class selection can constrain future business — strategic choice matters.

🌍 3. Madrid Protocol International Filings

For global brand protection, the Madrid Protocol allows a single filing to cover 130+ countries and regions, dramatically reducing cost. → Learn about Madrid Protocol filings

🛡 4. Refusals & Oppositions

We handle responses to provisional refusals, formal opposition proceedings, and invalidation actions. With deep experience in JPO examination and Trial and Appeal Board practice, we pursue registration even on difficult marks.

🔄 5. Renewal & Watch Service

Trademark rights require renewal every 10 years. We manage renewal deadlines and offer optional watch services to detect potentially infringing third-party filings — keeping your brand secure long-term.

Service Process

1

Free consultation & intake

We discuss your brand, business scope, and target classes.

2

Trademark search

We search for similar marks and assess registrability.

3

Class selection & strategy

We select optimal classes covering current and future use.

4

Filing with the JPO

Filed via the electronic filing system on the same day.

5

Office action response (if any)

We prepare arguments to overcome refusals such as Article 4(1)(11) similarity refusals.

6

Registration & renewal management

We manage 10-year renewals and the watch service.

For Foreign Counsel & Madrid Protocol Holders

If your client received a Provisional Refusal from the JPO under the Madrid Protocol, we offer specialized response services for foreign counsel.

→ Japan Trademark Office Action Response Service

Related Services

Free Initial Consultation

"We're launching a new brand — should we register the trademark first?" "We received a refusal from the JPO." "How many classes do we need?" — Whatever stage you're at, we're here to help.

The first consultation is free. We propose the right protection scope for your business. Reach us by phone (+81-6-7777-1884) or via the inquiry form.

Build a brand that lasts — protected from day one.

Recent Insights from Our Blog

In-depth articles on Japan trademark and patent practice for foreign counsel.

Frequently Asked Questions (FAQ)

Q : How much does trademark registration cost?
The application fee is 3,400 yen in Japan Patent Office stamps per class, plus attorney fees. The registration fee is 32,900 yen (5 years) or 60,200 yen (10 years) in Japan Patent Office stamps, plus attorney fees. For a straightforward case, the total cost for one class is typically around 100,000 to 150,000 yen. We are happy to provide a free estimate for more details.
Q : How long does it take from trademark application to registration?
For standard trademark applications, the process typically takes 6 to 12 months from filing to registration. If you utilize the expedited examination system, registration is possible within 2 to 4 months. A requirement for expedited examination is that the trademark is currently in use or is intended for use.
Q Is a trademark search (pre-filing search) necessary?
We strongly recommend conducting a search for similar trademarks before filing. Since registration is not possible if there are prior similar trademarks, a preliminary search helps avoid unnecessary applications and assists in selecting trademarks with a high likelihood of registration. The cost is approximately 20,000 to 50,000 yen per class.
Q : How many classes can be registered?
Under Japanese trademark law, registration is possible in all 45 classes (34 for goods and 11 for services). You can designate multiple classes in a single application, and the cost varies depending on the number of classes. We will propose the optimal class selection based on your business plan.
Q : Should I register a logo trademark or a word trademark?
If your budget allows, we recommend registering “both.” While word marks (standard characters) offer broad applicability and remain protected even if the font is changed, logos protect the unique characteristics of the design. If the text is too generic, registering it as a logo trademark is effective.
Q: Can I file a trademark application overseas?
Yes, through the Madrid Protocol international trademark application, you can file in over 130 countries worldwide with a single application. For non-Madrid Protocol member countries such as Taiwan, we handle applications via the Paris Route (direct filing). We also provide assistance with applying for the INPIT Foreign Application Subsidy (up to 50% funding).
Q : What happens if a trademark application is rejected?
We will prepare a response and amendments to the notice of refusal and work toward registration. We will address the issue by arguing that the trademark is not similar to prior similar trademarks, obtaining a Letter of Consent (amended in 2024), or limiting the designated goods.
Q : How often must trademark rights be renewed?
Trademark rights are valid for 10 years from the date of registration and can be maintained indefinitely by renewing them every 10 years. Renewal applications can be filed starting six months before the expiration date. Our firm offers renewal deadline management services.
Q : Is there an expedited examination system?
Yes. If you are already using the designated goods/services or plan to use them within two months, you can apply for expedited examination. This shortens the examination period, which normally takes 6 to 12 months, to 2 to 4 months.
Q : Is a free consultation available?
Yes, the initial consultation is free. Please feel free to contact us by phone (06-7777-1884), email, or through our contact form. We will discuss your planned use of the trademark and the designated goods/services, and provide a free assessment of registrability, application strategy, and a cost estimate.
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