---
title: Treatment of color trademarks and monochrome use in China
description: Based on China's trademark law, we will explain the differences between color trademarks and monochrome trademarks and precautions when using them. ===.
image: https://www.evorix.jp/hubfs/blog-thumbnails/face-post-224062489301.png
---

[Skip to content](https://www.evorix.jp/en/blog/%E4%B8%AD%E5%9B%BD%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AB%E3%83%A9%E3%83%BC%E5%95%86%E6%A8%99%E3%81%A8%E3%83%A2%E3%83%8E%E3%82%AF%E3%83%AD%E4%BD%BF%E7%94%A8%E3%81%AE%E6%89%B1%E3%81%84#main-content)

- [English](https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [Chinese](https://www.evorix.jp/zh/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [Deutsch (German)](https://www.evorix.jp/de/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [Español (Spanish)](https://www.evorix.jp/es/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [Français (French)](https://www.evorix.jp/fr/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [Português (Portuguese)](https://www.evorix.jp/pt/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [한국어 (Korean)](https://www.evorix.jp/ko/blog/中国におけるカラー商標とモノクロ使用の扱い)
- [日本語 - 日本 (Japanese - Japan)](https://www.evorix.jp/blog/中国におけるカラー商標とモノクロ使用の扱い)

English

Show submenu for translations

[![知的財産事務所エボリクス/EVORIX/大阪/特許・商標・意匠登](https://www.evorix.jp/hs-fs/hubfs/%E7%9F%A5%E7%9A%84%E8%B2%A1%E7%94%A3%E4%BA%8B%E5%8B%99%E6%89%80%E3%82%A8%E3%83%9C%E3%83%AA%E3%82%AF%E3%82%B9%20(500%20%C3%97%20250%20px).png?width=500&height=250&name=%E7%9F%A5%E7%9A%84%E8%B2%A1%E7%94%A3%E4%BA%8B%E5%8B%99%E6%89%80%E3%82%A8%E3%83%9C%E3%83%AA%E3%82%AF%E3%82%B9%20(500%20%C3%97%20250%20px).png)](https://www.evorix.jp/)

- [Services](https://www.evorix.jp/en/contents)
  
  Show submenu for Services 
  
    - [Patent Filing](https://www.evorix.jp/en/patent-service)
    - [Trademark Registration](https://www.evorix.jp/en/trademark-service)
    - [Design Registration](https://www.evorix.jp/en/design-service)
    - [Copyright](https://www.evorix.jp/en/copyright-service)
    - [Unfair Competition](https://www.evorix.jp/en/unfair-competition)
    - [Patent Attorney Advisor](https://www.evorix.jp/en/komon)
- [International Filing](https://www.evorix.jp/en/international)
  
  Show submenu for International Filing 
  
    - [PCT International Patent](https://www.evorix.jp/en/pct)
    - [Madrid Protocol Trademark](https://www.evorix.jp/en/madrid-protocol-trademark)
    - [Hague Design Application](https://www.evorix.jp/en/hague-design-application)
    - [Global Patent Systems](https://www.evorix.jp/patent-world)
    - [Global Trademark Systems](https://www.evorix.jp/trademark-world)
    - [Global Design Systems](https://www.evorix.jp/design-world)
- [Industries](https://www.evorix.jp/en/industries)
  
  Show submenu for Industries 
  
    - [For Startups](https://www.evorix.jp/en/startup)
    - [For Manufacturing](https://www.evorix.jp/en/manufacturing)
    - [For IT Companies](https://www.evorix.jp/it-ip-portal)
- [About Us](https://www.evorix.jp/en/about)
  
  Show submenu for About Us 
  
    - [Firm Overview](https://www.evorix.jp/en/about)
    - [Philosophy & Vision](https://www.evorix.jp/philosophy)
    - [Our Patent Attorneys](https://www.evorix.jp/en/staff)
    - [Locations](https://www.evorix.jp/en/access)
    - [Seminars & Lectures](https://www.evorix.jp/en/seminar)
    - [Careers](https://www.evorix.jp/en/recruit)
- [Resources](https://www.evorix.jp/en/blog)
  
  Show submenu for Resources 
  
    - [Blog](https://www.evorix.jp/en/blog)
    - [FAQ](https://www.evorix.jp/en/faq)
    - [IP Glossary](https://www.evorix.jp/en/glossary)
    - [Foreign Filing Subsidy Guide](https://www.evorix.jp/%E3%82%B8%E3%82%A7%E3%83%88%E3%83%AD%E5%A4%96%E5%9B%BD%E5%87%BA%E9%A1%98%E5%8A%A9%E6%88%90%E9%87%91%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85)
    - [AI Draft × Patent Attorney Check](https://www.evorix.jp/ai-draft-patent-lp)
- [Contact](https://www.evorix.jp/en/inquiry)
  
  Show submenu for Contact 
  
    - [Consultation Process](https://www.evorix.jp/en/consultation)
    - [Inquiry Form](https://www.evorix.jp/en/inquiry)

Open main navigation

Close main navigation

- [Services](https://www.evorix.jp/en/contents)
  
  Show submenu for Services 
  
    - [Patent Filing](https://www.evorix.jp/en/patent-service)
    - [Trademark Registration](https://www.evorix.jp/en/trademark-service)
    - [Design Registration](https://www.evorix.jp/en/design-service)
    - [Copyright](https://www.evorix.jp/en/copyright-service)
    - [Unfair Competition](https://www.evorix.jp/en/unfair-competition)
    - [Patent Attorney Advisor](https://www.evorix.jp/en/komon)
- [International Filing](https://www.evorix.jp/en/international)
  
  Show submenu for International Filing 
  
    - [PCT International Patent](https://www.evorix.jp/en/pct)
    - [Madrid Protocol Trademark](https://www.evorix.jp/en/madrid-protocol-trademark)
    - [Hague Design Application](https://www.evorix.jp/en/hague-design-application)
    - [Global Patent Systems](https://www.evorix.jp/patent-world)
    - [Global Trademark Systems](https://www.evorix.jp/trademark-world)
    - [Global Design Systems](https://www.evorix.jp/design-world)
- [Industries](https://www.evorix.jp/en/industries)
  
  Show submenu for Industries 
  
    - [For Startups](https://www.evorix.jp/en/startup)
    - [For Manufacturing](https://www.evorix.jp/en/manufacturing)
    - [For IT Companies](https://www.evorix.jp/it-ip-portal)
- [About Us](https://www.evorix.jp/en/about)
  
  Show submenu for About Us 
  
    - [Firm Overview](https://www.evorix.jp/en/about)
    - [Philosophy & Vision](https://www.evorix.jp/philosophy)
    - [Our Patent Attorneys](https://www.evorix.jp/en/staff)
    - [Locations](https://www.evorix.jp/en/access)
    - [Seminars & Lectures](https://www.evorix.jp/en/seminar)
    - [Careers](https://www.evorix.jp/en/recruit)
- [Resources](https://www.evorix.jp/en/blog)
  
  Show submenu for Resources 
  
    - [Blog](https://www.evorix.jp/en/blog)
    - [FAQ](https://www.evorix.jp/en/faq)
    - [IP Glossary](https://www.evorix.jp/en/glossary)
    - [Foreign Filing Subsidy Guide](https://www.evorix.jp/%E3%82%B8%E3%82%A7%E3%83%88%E3%83%AD%E5%A4%96%E5%9B%BD%E5%87%BA%E9%A1%98%E5%8A%A9%E6%88%90%E9%87%91%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85)
    - [AI Draft × Patent Attorney Check](https://www.evorix.jp/ai-draft-patent-lp)
- [Contact](https://www.evorix.jp/en/inquiry)
  
  Show submenu for Contact 
  
    - [Consultation Process](https://www.evorix.jp/en/consultation)
    - [Inquiry Form](https://www.evorix.jp/en/inquiry)
- - [English](https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [Chinese](https://www.evorix.jp/zh/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [Deutsch (German)](https://www.evorix.jp/de/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [Español (Spanish)](https://www.evorix.jp/es/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [Français (French)](https://www.evorix.jp/fr/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [Português (Portuguese)](https://www.evorix.jp/pt/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [한국어 (Korean)](https://www.evorix.jp/ko/blog/中国におけるカラー商標とモノクロ使用の扱い)
    - [日本語 - 日本 (Japanese - Japan)](https://www.evorix.jp/blog/中国におけるカラー商標とモノクロ使用の扱い)
  
  
  
  
  English
  
  Show submenu for translations
- [Contact](https://www.evorix.jp/en/inquiry)

[Contact](https://www.evorix.jp/en/inquiry)

 2026/05/23

# Treatment of color trademarks and monochrome use in China

![Picture of 弁理士 杉浦健文](https://www.evorix.jp/hs-fs/hubfs/top-profile-pic-sugiura-1.jpg?width=50&name=top-profile-pic-sugiura-1.jpg)  弁理士 杉浦健文

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い) [envelope icon](mailto:?body=https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い)

![Treatment of color trademarks and monochrome use in China](https://www.evorix.jp/hubfs/blog-thumbnails/face-post-224062489301.png)

## Example

In China, registered trademarks are logos and are colored. The trademark used is black, and different colors are used. Does this constitute use of a trademark? Please let me know any other precautions.

 

## Difference between color designated trademark and monochrome trademark

The Chinese trademark system distinguishes between "trademarks that do not specify color (monochrome trademarks)" and "trademarks that specify color (color trademarks)."

- **Monochrome trademark (no color specified)**: A trademark registered as a black and white design without specifying the color at the time of application. In this case, no matter what color the trademark is displayed in actual use, it will be considered "use of the registered trademark." In other words, as long as the shape and text are the same, using a different color, such as blue or red, is usually considered a trademark.
- **Color trademark (color specified)**: A trademark registered by specifying a specific color or color combination at the time of application. In this case, unless the color is used exactly as written on the registration certificate, it will not be recognized as use of the registered trademark itself. If the design is the same but the colors are different, it may be seen as using different trademarks.

In short, **Color, one of the constituent elements of a trademark, is not treated as lightly as words or figures** in China, so if you change the color, it is difficult to be considered the same trademark. In Japan, using a registered trademark in a different color is not a problem, but in China you need to be careful.

## Is the use of different colors considered “authentic use”

In the case, a **graphic trademark registered in color** is used in a **solid black (monochrome) logo**. In principle, **use in a color different from the one at the time of registration** does not fall under **the use of a registered trademark** under the Chinese Trademark Law. In other words, if your registered trademark is a logo with a specific color, but you actually only use a logo in a different color (black), there is a high possibility that**that use will not be recognized as use of the registered trademark.** 

**This creates a risk that **it will not be considered a "bona fide use" (legal use of the trademark)**. Specifically, if a trademark is not used for designated goods or services for three years or more after registration, a third party may request cancellation of non-use (cancellation of registration). In the case of a color-designated trademark, it is necessary to show evidence that the color was used as per the registration certificate, but if only black is used, there is a high possibility that the evidence will be judged as insufficient. Therefore, there is a real risk that the trademark will be considered an "unused trademark" in a non-use cancellation trial.

## Risks and legal provisions of non-use cancellation

Under Chinese Trademark Law, if a trademark is not used for three consecutive years without justifiable reason, the trademark is subject to cancellation (non-use cancellation system). Regarding color trademarks, **Use in a color different from the color at the time of registration is not recognized as “use.**Therefore, if the trademark is not actually used in the registered color within three years, the risk of cancellation increases.

Additionally, Chinese Trademark Law prohibits **unauthorized changes to registered trademarks**. When a trademark right holder or licensee uses a registered trademark, it is stipulated that the trademark owner or licensee may not change the characters, figures, colors, etc. of the trademark without permission.Violating this may result in a correction order or cancellation of registration. Specifically, for example, if you change the color of a color-designated trademark and use it with the ® mark, it falls under the category of "arbitrary change of a registered trademark" in Paragraph 1 of Article 44 (Article 49 under the current law) of the Trademark Act, and you may be subject to a corrective order or cancellation from the Trademark Office.   
(\*Usually, local authorities first order corrections, and if they are not complied with, the Trademark Office cancels them.)

From the above, **using a color that differs from the registered trademark** is not only considered non-use, but may also be considered**legally inappropriate use of the registered trademark**. To avoid risks, it is important to use trademarks as registered (including colors) as much as possible.

## Practical notes and advice

When using a trademark in different colors, please note the following points.**

As mentioned above, **In China, the use of different colors requires careful handling**. Especially if you are using a trademark that is currently registered in color but in solid black, we recommend that you consider **immediately applying for an additional monochrome version** and**ensuring that the trademark has been used in accordance with the registered trademark**. This will allow you to use your brand logo flexibly while being prepared for the risk of cancellation due to non-use.

## Summary

In China's trademark system, emphasis is placed on whether the trademark is used within a range that is socially accepted as being the same as a registered trademark, but **this range changes greatly depending on whether or not a color is specified**. Rights to color-designated trademarks can only be maintained and exercised if they are used in the registered color, and if the trademark is used in a different color, it may be judged as unused. On the other hand, if it is a monochrome trademark, it can be used without any problem even if the colors are changed.

In the case of this example, **there is a risk that the current use (black logo) will not be recognized as use of a registered trademark**. Therefore, measures are needed to avoid**non-use cancellation**. Based on the above advice, it is desirable to **review your trademark portfolio** (additional registration of a monochrome version, etc.) and **correct usage methods** as necessary. By taking appropriate measures, you can firmly maintain and utilize your valuable trademark rights in China.

 

![Takefumi SUGIURA, Patent Attorney](https://www.evorix.jp/hubfs/HP-%E5%BC%81%E7%90%86%E5%A3%AB%E7%B4%B9%E4%BB%8B-%E3%83%97%E3%83%AD%E3%83%95%E3%82%A3%E3%83%BC%E3%83%AB%E7%94%BB%E5%83%8F.png)

AUTHOR

Takefumi SUGIURA （杉浦 健文）

EVORIX Intellectual Property Law Firm　**Managing Patent Attorney**

Supports clients across IT, manufacturing, startups, fashion, and medical industries, covering patent, trademark, design, and copyright filings through trials and infringement litigation. Specialized in IP strategy for AI, IoT, Web3, and FinTech. Member of the **Japan Patent Attorneys Association (JPAA), Asian Patent Attorneys Association (APAA), and Japan Trademark Association (JTA)**.

[→ Patent Attorney Profile](https://www.evorix.jp/staff) [→ Contact Us](https://www.evorix.jp/inquiry) [→ Consultation Flow](https://www.evorix.jp/consultation)

## Related posts

[![](https://www.evorix.jp/hs-fs/hubfs/2506_%E6%9D%89%E6%B5%A6%E6%A7%98_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0%E5%95%86%E6%A8%99.jpg?height=200&name=2506_%E6%9D%89%E6%B5%A6%E6%A7%98_%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0%E5%95%86%E6%A8%99.jpg)](https://www.evorix.jp/en/blog/%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0%E5%95%86%E6%A8%99%E3%81%AE%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E8%A8%BC%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

## [\[Vietnam\] Need for trademark registration certificate for Vietnam trademark](https://www.evorix.jp/en/blog/%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0%E5%95%86%E6%A8%99%E3%81%AE%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E8%A8%BC%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

![Picture of 弁理士 杉浦健文](https://www.evorix.jp/hs-fs/hubfs/top-profile-pic-sugiura-1.jpg?width=50&name=top-profile-pic-sugiura-1.jpg) 弁理士 杉浦健文 

 2026/05/23

Table of Contents 1. Importance of trademark registration certificate in Vietnam 2. Differences...

[Read more](https://www.evorix.jp/en/blog/%E3%83%99%E3%83%88%E3%83%8A%E3%83%A0%E5%95%86%E6%A8%99%E3%81%AE%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E8%A8%BC%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

[![](https://www.evorix.jp/hs-fs/hubfs/2505_%E6%9D%89%E6%B5%A6%E6%A7%98_%E5%95%86%E7%94%A8%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89.jpg?height=200&name=2505_%E6%9D%89%E6%B5%A6%E6%A7%98_%E5%95%86%E7%94%A8%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89.jpg)](https://www.evorix.jp/en/blog/%E5%95%86%E6%A8%99%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

## [Trademarks and Brands ~Need for trademark registration~](https://www.evorix.jp/en/blog/%E5%95%86%E6%A8%99%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

![Picture of 弁理士 杉浦健文](https://www.evorix.jp/hs-fs/hubfs/top-profile-pic-sugiura-1.jpg?width=50&name=top-profile-pic-sugiura-1.jpg) 弁理士 杉浦健文 

 2026/05/23

Table of Contents Is trademark registration really necessary? What is a brand? The parable of the...

[Read more](https://www.evorix.jp/en/blog/%E5%95%86%E6%A8%99%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E5%95%86%E6%A8%99%E7%99%BB%E9%8C%B2%E3%81%AE%E5%BF%85%E8%A6%81%E6%80%A7)

[![マレーシア商標制度の実務ガイド](https://www.evorix.jp/hs-fs/hubfs/Gemini_Generated_Image_c4uxexc4uxexc4ux.jpg?height=200&name=Gemini_Generated_Image_c4uxexc4uxexc4ux.jpg)](https://www.evorix.jp/en/blog/%E3%83%9E%E3%83%AC%E3%83%BC%E3%82%B7%E3%82%A2%E5%95%86%E6%A8%99%E5%88%B6%E5%BA%A6%E3%81%AE%E5%AE%9F%E5%8B%99%E3%82%AC%E3%82%A4%E3%83%89)

## [Malaysia Trademark System Practice Guide](https://www.evorix.jp/en/blog/%E3%83%9E%E3%83%AC%E3%83%BC%E3%82%B7%E3%82%A2%E5%95%86%E6%A8%99%E5%88%B6%E5%BA%A6%E3%81%AE%E5%AE%9F%E5%8B%99%E3%82%AC%E3%82%A4%E3%83%89)

![Picture of Takefumi Sugiura – Japanese Patent Attorney](https://app.hubspot.com/settings/avatar/4ef5aa3d824852243e3f9a0ef7c7a511) [Takefumi Sugiura – Japanese Patent Attorney](https://www.evorix.jp/en/blog/author/takefumi-sugiura-japanese-patent-attorney) 

 2026/05/23

For practitioners handling trademark applications and management in Malaysia, this guide summarizes...

[Read more](https://www.evorix.jp/en/blog/%E3%83%9E%E3%83%AC%E3%83%BC%E3%82%B7%E3%82%A2%E5%95%86%E6%A8%99%E5%88%B6%E5%BA%A6%E3%81%AE%E5%AE%9F%E5%8B%99%E3%82%AC%E3%82%A4%E3%83%89)

---

[![知的財産事務所エボリクス/EVORIX/大阪/特許・商標・意匠登](https://www.evorix.jp/hs-fs/hubfs/%E7%9F%A5%E7%9A%84%E8%B2%A1%E7%94%A3%E4%BA%8B%E5%8B%99%E6%89%80%E3%82%A8%E3%83%9C%E3%83%AA%E3%82%AF%E3%82%B9%20(500%20%C3%97%20250%20px).png?width=500&height=250&name=%E7%9F%A5%E7%9A%84%E8%B2%A1%E7%94%A3%E4%BA%8B%E5%8B%99%E6%89%80%E3%82%A8%E3%83%9C%E3%83%AA%E3%82%AF%E3%82%B9%20(500%20%C3%97%20250%20px).png "知的財産事務所エボリクス/EVORIX/大阪/特許・商標・意匠登")](https://www.evorix.jp)

Intellectual Property Law Firm EVORIX

 

4th Floor, Qus-Hiranomachi Building,  
3-1-2 Hiranomachi, Chuo-Ku, Osaka-shi,  
Osaka 541-0046 Japan

Mail: [contact@evorix.jp](mailto:contact@evorix.jp)

TEL: +81-6-7777-1884

- [Hague International Design Application](https://www.evorix.jp/hague-design-application)
- [Madrid Protocol International Trademark Application](https://www.evorix.jp/madrid-protocol-trademark)
- [Amazon IP Infringement Support](https://www.evorix.jp/amazon-infringement)

- [About Us](https://www.evorix.jp/about)
- [Our Attorneys](https://www.evorix.jp/staff)
- [Services](https://www.evorix.jp/contents)
- [Consultation Process](https://www.evorix.jp/consultation)
- [Blog](https://www.evorix.jp/blog)
- [Careers](https://www.evorix.jp/recruit)
- [Trademark Portfolio](https://www.evorix.jp/trademark-list)
- [Privacy Policy](https://www.evorix.jp/hubfs/%E8%B3%87%E6%96%99/HP-%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E3%83%9D%E3%83%AA%E3%82%B7%E3%83%BC.pdf)
- [Contact](https://www.evorix.jp/inquiry)

---

 

Copyright © 2026, Intellectual Property Law Firm EVORIX® All rights reserved. 

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "弁理士 杉浦健文",
    "url" : "https://www.evorix.jp/en/blog/author/takefumi-sugiura"
  },
  "dateModified" : "2026-05-23T07:06:45.505Z",
  "datePublished" : "2026-05-23T07:06:45.000Z",
  "headline" : "Treatment of color trademarks and monochrome use in China",
  "image" : [ "https://www.evorix.jp/hubfs/blog-thumbnails/face-post-224062489301.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.evorix.jp/en/blog/中国におけるカラー商標とモノクロ使用の扱い",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.evorix.jp/hubfs/%E7%9F%A5%E7%9A%84%E8%B2%A1%E7%94%A3%E4%BA%8B%E5%8B%99%E6%89%80%E3%82%A8%E3%83%9C%E3%83%AA%E3%82%AF%E3%82%B9%20(500%20%C3%97%20250%20px).png"
    },
    "name" : "知的財産事務所エボリクス"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.evorix.jp/en/blog/blog/中国におけるカラー商標とモノクロ使用の扱い#article",
  "@type" : "BlogPosting",
  "author" : {
    "@id" : "https://www.evorix.jp/staff#person",
    "@type" : "Person",
    "alternateName" : "SUGIURA Takefumi",
    "image" : "https://www.evorix.jp/hubfs/HP-%E5%BC%81%E7%90%86%E5%A3%AB%E7%B4%B9%E4%BB%8B-%E3%83%97%E3%83%AD%E3%83%95%E3%82%A3%E3%83%BC%E3%83%AB%E7%94%BB%E5%83%8F.png",
    "jobTitle" : "代表弁理士",
    "memberOf" : [ {
      "@type" : "Organization",
      "name" : "日本弁理士会（JPAA）"
    }, {
      "@type" : "Organization",
      "name" : "アジア弁理士協会（APAA）"
    }, {
      "@type" : "Organization",
      "name" : "日本商標協会（JTA）"
    } ],
    "name" : "杉浦健文",
    "url" : "https://www.evorix.jp/staff",
    "worksFor" : {
      "@id" : "https://www.evorix.jp/#organization"
    }
  },
  "dateModified" : "2026-04-11T15:53:57.406Z",
  "datePublished" : "2026-04-11T15:53:57Z",
  "description" : "Based on China's trademark law, we will explain the differences between color trademarks and monochrome trademarks and precautions when using them.\n\n===",
  "headline" : "Treatment of color trademarks and monochrome use in China",
  "image" : "https://20920988.fs1.hubspotusercontent-na2.net/hubfs/20920988/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20setting%20with%20sleek%20minimalistic%20furniture%20A%20large%20glass%20window%20allows%20natural%20light%20to%20flood%20the%20space%20casting%20soft%20shadows%20on%20the%20polished%20wooden%20floor%20In%20the%20foreground%20a%20contemporary%20desk%20is%20adorned%20with%20a%20laptop.jpeg",
  "inLanguage" : "en",
  "mainEntityOfPage" : {
    "@id" : "https://www.evorix.jp/en/blog/blog/中国におけるカラー商標とモノクロ使用の扱い",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@id" : "https://www.evorix.jp/#organization",
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.evorix.jp/hubfs/evorix-logo.png"
    },
    "name" : "知的財産事務所エボリクス（EVORIX）"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.evorix.jp/en",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://www.evorix.jp/en/blog",
    "name" : "Blog",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://www.evorix.jp/en/blog/blog/中国におけるカラー商標とモノクロ使用の扱い",
    "name" : "Treatment of color trademarks and monochrome use in China",
    "position" : 3
  } ]
}
```